Given that around 65% of our target audience are high users of Burger King® digital platforms, we have chosen to communicate the Chief Medical Officers’ adult physical activity guidelines on our:
- Website – 300,000+ unique users monthly
- iPhone – 180,000 downloads
- UK Facebook page – over 80,000 fans
We felt that these were all good channels to connect to our target audience in their own personal time rather than in restaurant, which is potentially a more appropriate environment to get the message across, but we are also looking at ways of communicating guidance for children inside the signature Burger King crowns and on tray liners.