Heineken improving unit awareness amongst consumers

HEINEKEN is Britain’s largest beer and cider producer. Our brands include HEINEKEN, Foster’s, Strongbow, Bulmers, John Smiths and Kronenbourg 1664.

At HEINEKEN, we believe that it is important for consumers to have the information to enable them to make a responsible choice regarding their alcohol consumption. This is why we were one of the first companies to introduce unit labelling on our cans and bottles.

Many of our products are sold in draught in the on trade (pubs, restaurants and hotels). To ensure that on trade consumers have the information available to make a responsible choice we introduced 11 million branded glasses into the market with unit information in 2011.

Here are some examples of our unit labelled glasses:

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