F10. Out of Home maximum per serving salt targets

“We recognise that achieving the public health goal of consuming no more than 6g of salt per person per day will necessitate further action across the whole food industry, Government, NGOs, and by individuals.

“We will support and enable customers to reduce their dietary salt intakes by committing to meet all relevant maximum per serving salt targets within 2 years of signing up to this pledge.”

The following provides background and supporting information to help organisations understand what this pledge sets out to achieve and how, by becoming a Responsibility Deal partner, you can help deliver this pledge.

What this pledge sets out to achieve and why it is important

This pledge aims to help consumers lower their salt intake while eating meals out of the home by limiting the amount of salt in popular meals and dishes.

Targets have been developed for salt reduction for 11 food categories (24 sub categories), based on the ten most popular food groups purchased in the out of home sector with the addition of a specific target for children’s meals. Businesses should aim to meet these targets within 2 years of signing up to this pledge.

This is a key step towards bringing the salt content of products in the out of home sector in line with the wider food industry.

Public health benefits

  • Reducing salt intake lowers blood pressure in just 4 weeks, which in turn reduces the risk of high blood pressure and stroke.
  • Reducing population salt intakes by just 1g will prevent 4,147 deaths and save the NHS £288 million every year.
  • Reformulation efforts so far have proven successful in helping to reduce the population’s intake by 15% since 2000/01 from 9.5g to 8.1g in 2011.
  • How you can deliver this pledge

    Businesses that become partners will need to reformulate their products in line with the Responsibility Deal Out of home maximum per serving salt targets.

    The Responsibility Deal Out of Home Maximum per Serving Salt Targets are available.

    It is acceptable to indicate that the pledge has been achieved if, by exception, there are products above the target maxima and efforts have been made to reduce the salt in these to a minimum. Such exceptions are limited to 1 product in 20 across your product / menu range.

    Out of home maximum per serving targets have not been set for food categories where products are covered by the 2017 targets (F9. Salt reduction pledge) and have a similar salt level as retail products. Partners are encouraged to work towards relevant 2017 target maxima and any future targets for foods like soups, cakes, table sauces etc.

    The Responsibility Deal 2017 Salt Targets are available.

    Your pledge delivery plan

    Shortly after signing up, partners will be asked to provide pledge delivery plans, laying out how they intend to meet each of the pledges they have signed up to. They will have up to 2,000 characters to describe their plans for each pledge they are signed up to. All delivery plans will be published on this website.

    Reporting progress on your pledge

    Partners will be asked to report on their progress by the end of April each year. For some pledges, partners will be asked to report using pre-defined quantitative measures, while for others they will be asked for a narrative update. Further information on the reporting arrangements for each food pledge for the reporting period 2014/2015 is available. All annual updates will be published on this website.

    Partners can complete their delivery plans and annual updates online. Please login here.

    Partners currently committed to this pledge (7):

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