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Urban Design Compendium

Case Study 050 - Achieving high speed of sale

050 - Chimney Pot Park, Salford

When Urban Splash launched Chimney Pot Park for public sale in April 2006, people started queuing to purchase the homes. All 108 houses were sold off-plan in just two and half hours, the majority to first-time buyers and owner-occupiers. Situated in what was a run-down neighbourhood of predominantly terraced houses in Salford, Greater Manchester, Urban Splash proved that innovative design and attention to detail can help to transform an area of low value and demand into a place of choice.

In collaborative partnership with English Partnerships (now the Homes and Communities Agency), Salford City Council and the North West Development Agency, Urban Splash pioneered the redevelopment of the terrace in an area of five blocks wide and two blocks long. Architects shedkm were given a simple yet challenging brief: to keep what’s great about the Victorian terraced house, but to re-energise the interiors to create a more open and modern feel, while introducing two double bedrooms, gardens and secure parking.

A new housing typology was put forward, introducing the concept of ‘upside down living’; living spaces such as lounges, dining areas and kitchens are positioned on the first floor and roll out onto a private terrace, whilst bedrooms are on the ground. For the mid-terrace houses, the existing plan was retained, but the end-of-terrace units were knocked through, combining three houses into one or two to create a greater diversity in housing types. The range of tenants within the homes is greatly varied, with several homes taken up by people already living in the area, all of whom were offered the chance to buy in advance of the public launch.

Other Information

  • Project Team: Homes and Communities Agency, Salford City Council, North West Development Agency / Developer: Urban Splash / Architect: shedkm
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UDC2 Section - Delivering Quality and Adding Value

The Chimney Pot Park development reinvented the Victorian terrace to meet the demands of modern living

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