Project: Film London

The project will pilot a slate of films on the We Are Colony platform: a new global video-on-demand (VOD) service which connects filmmakers to passionate fans. We Are Colony creates ‘special edition’ VOD releases, bundling the film with additional and behind-the-scenes content such as deleted scenes, interviews with cast and crew, scripts, storyboards, stills and more. The pilot will analyse the consumer experience (preference/demand, pricing, sensitivity, satisfaction and deeper engagement) and the value for independent film-makers. It will also present recommendations for an “ultra-VOD” model, where digital release precedes other windows in order to establish market demand.

Technology Partner
We Are Colony
Research Partner
Edge Hill University
Creative Business Distribution
Download Project Report
Download the final project report from Film London, We Are Colony and Edge Hill University.
Adobe PDF(3 MB)