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BKBC Animations

To build an understanding of what it means to have 'better knowledge' in health and care, this short animation series takes viewers on a journey explaining key concepts along the way and giving practical examples of how small changes can deliver big improvements.

No matter where you work in the system, whether your role is a provider or commissioner of health or care services for example, the animations demonstrate that by making small changes to how you capture, store, share and apply knowledge, it can lead to improved quality of care, outcomes and patient experience.

It is hoped the animations inspire audiences to share the passion of the team that better knowledge leads to better care, to recognise the importance of this activity in their day-to-day working and to increase access of the practical resources so far developed by the Knowledge and Intelligence team.

The four animations are:

If you enjoy watching the animations, please help us to spread the word about 'Better Knowledge, Better Care' by sharing them with your networks using #BKBC. 


  • What is knowledge?

This animation explains what we mean by 'knowledge' and the ways in which it differs from other terms such as data or information, by relating the concepts to real life scenarios.

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  • Knowledge through the ages

From cavemen to Twitter, this animation gives a guided tour of knowledge throughout history and the ways in which it has evolved, been used and controlled by individuals and communities during the past 40,000 years! 

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  • Introducing knowledge management

Knowledge management is used to describe the activities that organisations undertake to ensure the knowledge of their employees is used in the best way. This animation offers insight into these activities and how they've benefited organisations around the world.

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  • Better knowledge, better care 

Pulling together concepts from the three previous animations, the opportunity is taken here to highlight how effective use of knowledge in health and care settings can help staff make better decisions to improve quality, outcomes and patient experience.

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