The new campaign planning guide is a tool designed for effective, efficient and evaluated government communications and can be used by all government communications professionals regardless of discipline or department.

The guide outlines the five steps you need to create a campaign:

  • objectives
  • audience/insight
  • strategy /ideas
  • implementation
  • scoring/evaluation

and includes links to lots of free resources to help you understand your audiences.

We want the campaign planning guide to be a ‘living’ document, so let us know if you have other tools you use in your department or examples of great campaigns and we can share them across the network.

Guide to Campaign Planning [2 pages 184 kb PDF]