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Reviewed 13 April 2011

IPO inspires cracking ideas at innovation exhibition

Baroness Wilcox, Minster for Intellectual Property will this week launch an event to inspire innovation and educate young people about the role inventive ideas can play in every day life.

"Wallace and Gromit Presents.. a World of Cracking Ideas" is an exhibition in which the famous characters will guide students through the world of innovation to discover how simple ideas can transform into life changing products.

This year the exhibition comes to the Newcastle Life Science Centre and will be open from 16 April 2011 until 30 October 2011. It is sponsored by the Intellectual Property Office (IPO) in collaboration with Aardman Animations.

Speaking ahead of the launch, Baroness Wilcox said:

"Innovation is about being exciting, creative and fun and ultimately it can lead to financial rewards. This exhibition will really inspire the young innovators of the future. By highlighting the important role that innovation and creativity play on a day to day basis I believe that the exhibition will prove to be a huge success.

"There are some great opportunities out there for people of all ages to develop their skills and I would encourage anyone interested in finding out more to come to the exhibition and explore what is on offer."

Chief Executive at Life, Linda Conlon added: "As a region, we have a history of innovation, design and application from engineering to life sciences. At Life we 'inspire curiosity in science' so to be able, with this exhibition, to explore invention is an incredible opportunity. It has family appeal certainly but will be of enormous educational benefit to not only schoolchildren, students and designers but also budding innovators."

Intellectual property represents the property of the mind or intellect. It can be an invention, trade mark, original design or the practical application of a good idea.

Notes to editors

  • The exhibition opens on Saturday 16 April 2011. A media launch takes place on Thursday 14 April 201. For more information about the media launch e-mail Vicky Pepys or e-mail Nicola McIntosh, PR and Media Relations Executives, Life Science Centre Tel: 0191 243 8209
  • For more information on "Wallace & Gromit Present a World of Cracking Ideas" please visit the Cracking Ideas website External Link or Centre for Life website External Link
  • The Intellectual Property Office (IPO) is within the Department for Business, Innovation, and Skills (BIS) and is responsible for the national framework of Intellectual Property rights, comprising patents, designs, trade marks and copyright.
  • Its role is to help manage an IP system that encourages innovation and creativity, balances the needs of consumers and users, promotes strong and competitive markets and is the foundation of the knowledge-based economy.
  • It operates in a national and an international environment and its work is governed by national and international law, including various international treaties relating to Intellectual Property (IP) to which the United Kingdom is a party
  • For further information, please contact Dan Palmer on 0207 215 5303 or e-mail communications
Date of release: 13 April 2011