Dementia campaign launched

A national advertising campaign, launched in early November, is aimed at encouraging more people to seek an early diagnosis of dementia. The campaign targets the family and friends of people at risk of dementia, as they are likely to be the first to see the signs and can encourage their loved one to see their GP. The £2 million campaign will feature TV, radio and print advertisements that will raise awareness of the symptoms of dementia and encourage people to see their GPs with the aim of increasing early diagnosis.


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