Improve and promote health and wellbeing

Improve and promote health and wellbeing, throughout the whole course of life and reduce the burden of conditions associated with poor lifestyles such as obesity, smoking, drug misuse and harmful alcohol consumption. In particular, we will:

  • develop and expand the Public Health Responsibility Deal
  • implement legislation to end tobacco displays in large shops, and consult on plain packaging
  • deliver our commitments in the government-wide strategy on alcohol and the Governments’ Call to Action on Obesity
  • improve outcomes from drug dependency and for offenders in custody and the community, leading the recovery strand of the Government’s drugs strategy, including payment by results pilots
  • contribute to delivery of a successful Olympics and Paralympics legacy which increases participation in sport and physical activity
  • consult and develop proposals on a recommended scheme for front-of-pack food and drink labelling
  • negotiate and take forward European Union (EU) legislation on nutrition;
  • determine policy on how Healthy Start voucher scheme will fit with the introduction of Universal Credit
  • provide increased support for families and ensure children get a good start in life through expanding the number of health visitors by 4,200 by April 2015
  • deliver the Healthy Child Programme, doubling capacity of the Family Nurse Partnerships Programme and developing a digital NHS information service for parents
  • provide leadership, expertise and coordination  on tackling health inequalities across all the Department’s objectives and fulfilling our statutory obligations on equality and diversity
  • deliver public awareness marketing campaigns around healthy living, including the Olympics, and the effects of lifestyle choices
  • ensure that we and our delivery partners are firmly focussed on addressing health inequalities, including improving the health of the poorest fastest
  • build mental health and well being into the role of the new public health and delivery system
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