Graduates step on the KTP GradBus to fast track their career

Graduates step on the KTP GradBus to fast track their career

16 Jun 2009

Knowledge Transfer Partnerships (KTP) is taking a new approach to engage with graduates and raise awareness of the programme on University campuses across the UK. The programme has worked in conjunction with university KTP offices and Gradplus to deliver four GradBus events to date.

The GradBus is a double decker bus kitted out with a presentation screen, DVD player, internet enabled computers, seating and tables, and provides an innovate way to engage with students in a high profile way on campus.

GradBus events have been held at Birmingham City University, Kingston University, Teesside University and the University of the West of England. All the events have proved tremendously successful.  Over 1,550 students have visited a GradBus at these locations, resulting in over 580 students registering their interest on the KTP website at the events. On the bus, KTP has worked with the University careers departments to deliver CV workshops and interview techniques as well presentations about KTP and the programme's benefits for graduates.

Current and ex-KTP Associates have also attended the events to be on hand to give students a direct account of all the great opportunities and benefits that the programme has given them.

Emma Detchon, from Teesside University said:
‘Thank you for your recognition and support.  We were really pleased with how the day went, it was a great team effort.  We had a long queue of people outside the bus waiting to register on the KTP website.  The girls from Grad plus who work on the bus said they'd never seen anything like it.'

gradbus1At all the events, students have expressed their support and enthusiasm for both the bus and the KTP programme. Some comments from students include:
'An event like this is a welcome development to the university environment'
‘The bus idea was very clever, that's why I came in'
‘Really interesting scheme. Friendly approachable staff on the gradbus! Sounds like a wise move after Uni in this current climate.'

The feedback forms have shown that 76% of the students that attended the events had not heard about KTP before indicating that the events have been successful in raising awareness about the programme.  99% of the students that attended said the event was worthwhile attending and 97% said they would consider applying for a KTP.

gradbus2Gradplus, who use the bus to promote a number of different products and services to students have been continually impressed by how busy the KTP events have been. Elizabeth Hydes from Gradplus said:
'We have thoroughly enjoyed working with KTP on their GradBUS events, and have been really impressed with how successful they have been - some of our busiest GradBUS events to date! The career advice and KTP information sessions that were incorporated also worked really well and we had some great feedback from the students about how useful they were. The amount of interest students have shown in KTP on these events has been very high - we often had queues of students waiting to register their interest online'

The GradBus events have proved so successful in raising the profile of KTP on campus and engaging with students that more events are planned in the near future.

Author: Adele Bennett, KTP Graduate Campaigns

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Last updated on Tuesday 16 June 2009 at 22:31

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