The latest campaign from Change4Life, Games4Life, aims to inspire the nation to get active during this year’s summer of sport.
With more than 1,200 hours of sport on TV over the summer (which works out at 13 hours a day), Games4Life intends to build on the excitement and encourage millions of people to get involved and get active.
A new survey shows that 93% of us will be tuning into some of this coverage during the next 3 months and while we watch:
- over half of us will snack on crisps
- 4 in 10 adults will drink alcohol
- 1 in 5 will eat a takeaway
In a bid to get the nation up off the sofa, Games4Life will be encouraging everyone to fill out a simple activity check questionnaire in return for a tailored Games4Life activity pack to keep both adults and kids busy during the summer months.
The campaign will bring ideas and inspiration to the public’s fingertips via the Change4Life website, which is full of fun, easy and free ways for everyone to get moving.
And for families, a new mobile app – the Fun Generator – will equip them with more than 100 ideas on how to get active.
Find out more on the Change4Life website