The Department of Health is publishing a communications strategy to assist in planning its response to a potential flu pandemic.
This is a companion document to the UK Influenza Pandemic Preparedness Strategy, published in November, and the Health and Social Care Influenza Pandemic Preparedness and Response Guidance for the health and social care community, published in April, and should be read alongside these.
A pandemic from a new influenza virus remains a potential risk for the UK and the Government intends that we remain as well prepared as possible to respond.
This strategy covers health-related communication in the stages leading up to a UK pandemic, during a pandemic itself, and during the recovery phase. It focuses on mainstream communications channels with targeted elements for specific audiences.
It recognises a clear lesson learned from the swine flu, H1N1 (2009), pandemic, that we need to plan flexibly and proportionately for a variety of possible scenarios.
The strategy has been developed jointly and agreed with the Devolved Administrations.