Morrisons launches healthy range

Launching nationwide in summer 2012, NuMe offers a wide range of healthier products across all meal and snacking occasions.

It supports the calorie reduction pledge and has been developed in response to our customers, who told us they wanted healthier options which were delicious and affordable.

We know that healthy eating can sometimes be daunting and we don’t want customers to feel that they are missing out. So NuMe is designed to be fun and includes family favourites with calorie-controlled options. Take our reduced fat mature cheese, which tastes great and contains 40% fewer calories per serving than a standard mature cheddar.

Developed by professional chefs and nutritional experts, the range spans fridge and freezer delights to store cupboard staples, as well as delicious ready meals, snacks and sweet treats – all bursting with health benefits and delivering great flavour at affordable prices.

The eye-catching design helps customers quickly find healthier options that are right for them. Our innovative icons are about communicating health benefits at-a-glance and encouraging customers to take small steps to a balanced diet.



To support the launch of the NuMe range we have created “101 Small Steps” – a quick reference guide to help customers on the journey to a healthier mind and body.


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