SUBWAY® brand is proud of its nutritional leadership and commitment to healthier options. Our health positioning is confirmed by our ability to sign up to all four of the Government’s Public Health Responsibility Deal Pledges; to reduce salt, to eliminate artifical trans fats, to display calorie information on menu boards, and calorie reduction.
There are currently 1,537 SUBWAY® stores in the UK and growth has been fuelled by consumer demand for convenient, affordable food, freshly made to order. About four in ten Subs sold in the UK and Ireland are from the Low Fat range, which includes nine low-fat subs, each containing less than 5g of fat and fewer than 370 calories per 6 inch Sub.
Following the SUBWAY® brand’s successful adoption of the initial three pledges (salt reduction, elimination of trans fat and displaying calorie information on menu boards), SUBWAY® stores are the first Quick Service Restaurant (QSR) brand to commit to the fourth calorie reduction pledge, which confirms SUBWAY® brand’s health credentials are leading the way.
To comply with the pledges, SUBWAY® brand has made a number of commitments:
- To meet the 2012 salt targets – this has already been achieved for Subs
- All SUBWAY® brand products have been free from partially hydrogenated vegetable fats and oils, and therefore artificial ‘trans fats’ since 2009
- To display menu boards featuring calorie values in all stores, together with large posters which provide detailed nutritional information across the range (see http://www.subway.co.uk/aboutus/default.aspx for further details
- Revised the £3 lunch offer – five of the nine Subs included in the deal are now from the SUBWAY® Low Fat Range
- Invested in a new marketing campaign, comprising advertising, in-store promotion and digital communication to support the SUBWAY® Low Fat Range and salads
- Developing promotions to support the SUBWAY® Low Fat Range Sub as part of the SUBCARD® loyalty programme
- Constantly looking to improve the nutritional profile of our products across the whole range to reduce where possible sodium, fat, and calories without compromising taste
- Partnering with Heart Research UK to promote a healthy heart and lifestyle