Pledge showcase

These case studies illustrate the varied and innovative ways that Responsibility Deal partners are delivering on alcohol, food, health at work and physical activity pledges.

If you’re interested in submitting a case study to highlight the work you’re doing on delivering your pledges, then please email the team: responsibilitydeal@dh.gsi.gov.uk.

Mars take action on the calorie reduction pledge

Mars is committed to producing quality products for our consumers and have been at the forefront of  saturated fat reduction, GDA labelling, responsible marketing, product choice and encouraging healthy active lifestyles. We have already made significant progress  in reducing calorie … Read more → – Mars take action on the calorie reduction pledge

Morrisons launches healthy range

Launching nationwide in summer 2012, NuMe offers a wide range of healthier products across all meal and snacking occasions. It supports the calorie reduction pledge and has been developed in response to our customers, who told us they wanted healthier … Read more → – Morrisons launches healthy range

Coca-Cola Great Britian’s calorie reduction pledge

Coca-Cola Great Britain is a signatory of the calorie reduction pledge and has committed to reduce calories and increase promotion of their no calorie, zero sugar colas.

Harvester and out of home calorie labelling

Harvester’s decision to become a partner in the Out of Home Calorie Labelling pledge and put calories on the menu was based on giving our customers a sense of increased flexibility and choice, as well as increasing transparency and putting … Read more → – Harvester and out of home calorie labelling

Heineken improving unit awareness amongst consumers

HEINEKEN is Britain’s largest beer and cider producer. Our brands include HEINEKEN, Foster’s, Strongbow, Bulmers, John Smiths and Kronenbourg 1664. At HEINEKEN, we believe that it is important for consumers to have the information to enable them to make a … Read more → – Heineken improving unit awareness amongst consumers

Diageo individual pledge supports midwives on alcohol and pregancy

Diageo has pledged to fund a 3 year project extending the NOFAS-UK (National Organisation on Foetal Alcohol Syndrome) “What Do You Tell A Pregnant Woman About Alcohol” programme to reach at least 10,000 midwives – to discuss the risks of … Read more → – Diageo individual pledge supports midwives on alcohol and pregancy