Britain's creative industries sector to receive further £5 million research and development support

01 Sep 2009

The Technology Strategy Board is to invest a further £5 million to support eighteen new research and development projects aimed at helping the UK's digital content creators and rights holders to maximise the commercial return potential from their intellectual property.

This is the second major investment by the Technology Strategy Board aimed at the development of the UK's creative industries sector, following £10 million of support announced in October 2008.  The new funding comes just weeks after the publication of the Creative Industries Technology Strategy Report, which highlighted that the digital content sector represents 70% of the value of the whole of the UK's creative industries sector - and that new technology presents exciting opportunities for the UK's creative industry businesses.

Nine large-scale research development projects, each lasting between one and three years, will share over £4.5 million of Technology Strategy Board investment.  A further nine smaller "fast track" projects, all led by creative industry SMEs or micro companies and expected to be completed in less than a year, will each receive financial support averaging £45,000.

Explaining the background to the Technology Strategy Board's support, its lead technologist for the creative industries, Sian Brereton, said: "The UK's creative industries contribute a Gross Value Added of 6.4% to our economy, with the content industries - such as computer games, TV and video, film, music, publishing, advertising and new media  - accounting for three quarters of this.  These are sectors in which the UK performs strongly on the world stage and this investment will both support growth within the UK content industries and help to promote the exploitation of the underlying digital technologies."

One of the major projects is named MARTHA - for Media Asset Real Time Highlights and Alerts.  Led by Aurix Ltd, MARTHA will enable advanced audio search technology to be applied to address media search challenges, to provide fast responses via real-time alerting and to enable searching of large-scale media archives.  The BBC and IBIS Ltd are partners in the project. Ends

 For full press release including notes to editors please follow this link - Britain's creative industries sector to receive further £5 million research and development support


Last updated on Friday 30 July 2010 at 14:09

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