£250K IC tomorrow contest set to stimulate digital innovation

£250K IC tomorrow contest set to stimulate digital innovation

08 Mar 2012

IC tomorrow, a Technology Strategy Board programme, has launched a £250K contest to stimulate the country’s brightest digital innovators. The contest is offering up to ten businesses a maximum of £24K and the opportunity to work with a selection of museums and art galleries to develop prototypes of applications or services. In addition, the Royal National Institute of Blind People (RNIB) will be awarding up to £10k to solutions which promote the accessibility of museums and art galleries to the blind and partially sighted. These prototypes will then be trialled with the museums and galleries via the IC tomorrow test bed.   

IC tomorrow will be working with challenge patrons; British Museum, The New Art Gallery Walsall, National Museums Scotland, SPACE, The Public, the Design Museum, Birmingham Museums and Art Gallery and the National Museums Liverpool/ International Slavery Museum to define the challenges. The contest will be split into three themes; commercialisation of digital assets, mobile and location based access and connectivity and conversations. There are a total of eight challenges within these three themes.

Entrants are expected to submit applications addressing one of the eight challenges by 12noon Thursday 19th April. The contest aims to support museums and galleries in leveraging their digital assets to encourage engagement and interactivity with a wide audience, and to exploit cultural, technical and commercial possibilities of innovative digital products.

Dr Nick Appleyard, Head of Digital at the Technology Strategy Board said: “In an increasingly connected world, museums and galleries are experimenting with new technologies and interactivity to help make visits more enjoyable for the public and more profitable for the institution. But it can be hard to get the teams together that can find viable new ways to do this. By providing both the content and the digital masterminds, we aim to help these institutions as they reinvent the experience of culture.” 

Following initial submissions, IC tomorrow expects to select up to 24 finalists to go through to stage two of the competition held at the Design Museum on Wednesday 16th May, 2012. Selected applicants will be required to give a ten minute presentation of their solution and face a Q&A session from a panel made up of representatives from IC tomorrow and relevant challenge patrons. Up to ten solutions will be selected to share £250K of funding and work with the relevant challenge patrons to develop their prototypes. This includes two cash prizes to be awarded on the day.   

IC tomorrow will host an online briefing session on 21st March 2012 to give full details of the competition and guidelines for entering. To learn more about the competition or register for the briefing session, please visit https://connect.innovateuk.org/web/digital-innovation-contest-culture

View the media alert including notes to editors here

View competition details here

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Last updated on Thursday 08 March 2012 at 16:19

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