Fred Turok, chair of the Responsibility Deal physical activity network, joined a high profile panel of guest speakers at a Parliamentary event last week to discuss the role of corporate responsibility in delivering a health legacy from the 2012 Olympic and Paralympic Games.
Speaking at the meeting in the House of Lords on the 24 October, Fred said:
”There has never been a more important time to engage business in public health, and for them to help embed physical activity into the DNA of our society. The country faces major public health challenges, including the rising cost of health care; demographic change which is resulting in an ageing society; and high levels of lifestyle-related chronic conditions, such as obesity and type-2 diabetes. These issues can only be challenged by broad societal change and business has a fundamental role to play in this.”
He used the example of two Responsibility Deal partners, Asda and Danone, to demonstrate the incredible impact that business can have on the health and wellbeing of communities around the country.
Asda has been supporting its local communities by delivering a series of Asda Active community events in partnership with the Fitness Industry Association (FIA) during the Summer of 2012, which offered a wide range of sporting activities to kids and their families.
Danone UK Ltd is delivering the Danone Nations Cup in London in 2013, alongside their long-standing Eat Like a Champ programme. The Danone Nations Cup is the world’s biggest football tournament for primary school children and an initiative that has inspired children from 40 different countries to play sport.
Following the event Baroness Greengross OBE (Chair of the Associate Parliamentary Corporate Responsibility Group – APCRG) said: “I am delighted that Fred Turok was able to speak at our Parliamentary Corporate Responsibility Group meeting to discuss the legacy of the London 2012 Games. The physical and economic regeneration of east London is an important part of that legacy, but many of us have a wider goal, which includes delivering lasting change throughout Great Britain in terms of improved health and a more positive engagement with people with disabilities.
“Fred is playing a vital part in that work by reaching out to business and third sector organisations and encouraging them to promote the health and wellbeing of their employees, customers and communities. Fred is passionate about all forms of sport and physical activity and is working hard to encourage businesses across the country to use their expertise and resources to encourage people to adopt a more healthy and active lifestyle. Many APCRG members are involved in the Public Health Responsibility Deal and we wish the Physical Activity Network every success as it seeks to empower organisations to adopt and promote best practice around physical activity.”