Organisations signing up as partners to the Responsibility Deal commit to play their part in improving public health. In signing up, they agree to take action voluntarily to support the Responsibility Deal’s ambitions.

Collective pledges on alcohol, food, health at work and physical activity set out the specific actions that partners agree to take in support of the core commitments. Click on the pledge title below for further information on the pledge, including the full pledge wording and details of how you can help to deliver it.

A1. Alcohol Labelling
A2. Awareness of Alcohol Units in the On-trade
A3. Awareness of Alcohol Units, [Calories & other information] in the Off-trade
A4. Tackling Under-Age Alcohol Sales
A5. Support for Drinkaware
A6. Advertising and Marketing Alcohol
A7. Community Actions to Tackle Alcohol Harms
A8. Alcohol Unit Reduction

F1. Out of Home Calorie Labelling
F2. Salt Reduction
F3. Artificial Trans Fats Removal
F4. Calorie Reduction
F5. Salt Catering
F6. Fruit and vegetables

H1. Chronic Conditions Guide
H2. Occupational Health Standards
H3. Health and Wellbeing Report
H4. Healthier Staff Restaurants
H5. Smoking Cessation / Respiratory Health
H6. Staff Health Checks
H7. Mental Health Adjustments

P1. Physical Activity: Community
P2. Physical Activity Guidelines
P3. Active Travel
P4. Physical Activity in the Workplace
P5. Physical Activity: Inclusion

The Responsibility Deal and Change4Life – the perfect match

As part of their pledge activity or to highlight this activity partners may want to undertake some communications with their customers, the wider community or their employees. The Change4Life movement offers the perfect opportunity to do this.

Change4Life is a trusted health brand that is popular and understood by those groups it engages with and seeks to influence. It is ideally placed to act as the umbrella brand for Responsibility Deal partners to communicate with its customers and wider.

If a Responsibility Deal partner wishes to use the Change4Life brand and its messages, they can become a Change4Life partner and gain approval for their activity. Change4Life has separate and specific terms of engagement that partners sign up to.

Reporting progress

Partners will report annually on their progress in delivering their pledges and all of this information will be published on this website. Further information on how progress is reported.

Individual pledges

Partners can submit suggestions for individual pledges that are either specific to their organisation or to a sub-group within a sector.

Making an individual pledge gives an organisation the opportunity to demonstrate leadership in their sector by going further than current collective action, or to make a commitment in an area where collective action is not appropriate.

If you would like to discuss ideas for individual pledges please email:

View a list of the current individual pledges that partners are signed up to.

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