Creative industries

The UK is a world leader in culture and media, and consistently in the top three achieving countries. It is home to over 180,000 creative industries businesses contributing, according to a recent OECD report, a greater percentage to national GDP than in any other country. The creative industries sector generates almost £60bn of Gross Value Added (5.6% of total GVA) and, in 2008, accounted for £17.3bn of exports.

The sector is highly diverse and spans advertising, architecture, art & antiques, crafts, computer games and software development, design, fashion, film and video, music, the performing arts, publishing and radio & TV. When these sub-sectors are analysed according to the extent to which their output is digital, and their creative processes are aided by technology, a different segmentation emerges in the form of three broad markets: digital content, digital services and artifacts. This recategorisation of the sector underpins the direction of our Creative Industries strategy.

The Creative Industries strategy has four main themes:

-       Metadata

-       Convergence

-       Knowledge sharing and collaboration with others

-       Exploiting emergent opportunities

In implementing this strategy we have already invested in almost 290 projects, helping over 330 creative businesses to develop new products, processes, or services. We have also established the Creative Industries KTN to build a network of innovators in the sector, and support the implementation of the strategy.

The increasing performance and availability of digital technologies represents a fantastic opportunity for the creative industries sector, but it also represents a challenge. It allows totally new creative products to be developed; it enables totally new routes to market and access to new customers; it changes the relationship between creators and consumers of creative content; it disrupts well established business models; it can make it harder for owners of digital output to monetise their assets. Around three-quarters of the value generated by the sector lies in the categories of digital content and digital services, and these have been the focus of our activities to date. Since many of the technologies used by the creative sector are not used exclusively by the sector, the digital elements of the creative industries strategy are being taken forward through the Digital Services team. View our digital strategy here.

Using both digital and physical tools, the UK design industry is recognised as world leading. The impact of design reaches right across the UK economy and the use of good design is a key component in making technology innovation successful. Yet sometimes the design and technology communities do not engage early enough in projects. We are exploring ways in which these two communities can be brought closer together, initially through a pilot scheme called the Design Option.

We will continue to play an active role in helping this exciting and vibrant sector to achieve its full economic potential.

Last updated on Wednesday 05 September 2012 at 15:18

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