IC tomorrow launches £300K TV and film Digital Innovation Contest at BAFTA

IC tomorrow launches £300K TV and film Digital Innovation Contest at BAFTA

29 Mar 2012

 IC tomorrow, a Technology Strategy Board programme, yesterday announced its latest Digital Innovation Contest at the British Academy of Film and Television Arts (BAFTA). Amongst a programme of panel discussions featuring executives from the BBC, ITVand Chanel 4, IC tomorrow offered small companies a total prize of £300k for the production of ten digitally innovative applications or services in TV and film.

 The competition aims to promote accessibility of TV to all while helping content providers and broadcasters monetise improved customer experience across multiple platforms. Applicants are asked to submit ideas in one of the seven categories and will compete for individual prizes of up to £30k to develop their prototypes. Winners will get the chance to work directly with challenge patrons such as Virgin Media and National Geographic who will provide content for the applications.

 “The face of TV is dramatically changing,” said Nick Appleyard, head of digital at the Technology Strategy Board. “The rise of catch-up services, multi-screens and connected TV is creating an increasingly demanding environment for the TV industry and this competition will help entrepreneurial companies develop services that maximise commercial potential with customers.”

 The competition was announced to an audience of TV professionals and budding digital entrepreneurs. Exploring the driving forces behind the transformation of the industry, as well as how companies need to reinvent their structures, the event was packed with discussions and debates from some of the country’s leading industry executives.

 Applicants must submit their initial ideas before 12noon on Monday 10th May. Following a shortlist announcement, successful applicants will be invited to present their ideas to a panel of representatives from IC tomorrow, Technology Strategy Board and the relevant challenge patron at Digital Shoreditch. In addition to National Geographic and Virgin Media, patrons include Fremantle Media, Hat Trick Productions, Lionsgate, Royal National Institute of Blind People (RNIB), Rovi Corp and Zodiak Active. For more information on the competition or to enter, please visit the IC tomorrow website.

View the press release including notes to editors here


Last updated on Wednesday 04 April 2012 at 11:04

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