UK’s First Creative Industries Technology Strategy Report Published

09 Jul 2009

  • Digital media represents over two thirds of the UK creative industry's value
  • Technology can be both a threat and an opportunity

The importance of innovation to our economy is emphasised with the publication today of the UK's first Creative Industries Technology Strategy report, which highlights that the creative industries must keep at the forefront of technology if the sector is to continue to thrive.  

The report, written by the Technology Strategy Board, shows that Digital Media now represents 70% of the value of the whole of the UK's creative industries sector - and that new technology presents both significant threats as well as exciting opportunities for the UK's creative industry businesses.

Commenting before today's launch of the strategy report at London's Design Museum, its co-author, Dr Jeremy Silver, said: "This is the first comprehensive survey of the technological status of the UK's world-leading creative industries sector, which is an absolutely crucial part of the UK's economy.  It shows how technology is used to empower creative processes and how it increasingly dominates the output of the industry."

"Many players within the creative industries are able to react with agility to new opportunities, but many businesses find it hard to keep up to date with changing technologies" Sian Brereton, Creative Industries lead specialist for the Technology Strategy Board added.  "With revenues from the creative industries amounting to nearly £70 billion every year, it is vital that the creative industries seize the opportunities that new technology can offer."

The Creative Industries Technology Strategy report, co-authored by Silver, Brereton and Alex Stanhope, gives a new analysis of the make-up of the creative industries, based on its engagement with technology, and aggregates each element into three new segments -Content, Services and Artefacts.  The strategy recommends that the Technology Strategy Board provides support to research and develop innovation in two areas of underexploited value - Metadata and Cross Platform production.

"This report is the result of extensive industry consultation and the Technology Strategy Board is very keen to engage closely with the creative community to ensure the most effective implementation of the strategy" added Alex Stanhope. END

Click for full press release including notes to editors - UK's First Creative Industries Technology Strategy Report Published


Last updated on Monday 02 August 2010 at 12:46

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