Latest traffic information

Breadcrumb Navigation

You are here:

  1. »
  2. Home »
  3. Knowledge Centre »
  4. Respecting the Environment »
  5. DeerAware

Website Navigation

Useful Links

Feature

M62 - Your Local History

A lot of finds were uncovered during the archaeological evaluation carried out for the M62 Junction 6 Improvement scheme so we thought it would be nice to provide an interactive website so you can see what we found.

Quick Links

See when traffic will be lightest

Our traffic forecaster can help get you there quicker

DeerAware

Raising awareness of the dangers posed by deer on the road - DeerAware

Poster for Deer CampaignDeerAware was launched in 2009 with the Deer Initiative to increase awareness amongst the public of the risk of vehicle collisions with deer. The need for this was highlighted by the results of the Deer Vehicle Collisions (DVC) project which was conducted to investigate the risks posed by deer to road users. It is estimated that in the UK there are up to 74000 DVCs a year, and between the years 2000 and 2005, there were 20 people killed and 134 seriously injured.

A toolkit to help make drivers aware has been produced and made freely available through the Deer Initiative, intended for use by local and national road safety organisations. The material contains a combination of artwork, radio adverts and website banner. The choice of different products has been chosen to allow for seasonal and regional differences.

This is also demonstrated by the radio adverts which are of varying length and have seasonal differences to allow for a more focused local campaign. The radio commercials that are voiced by the well known presenter John Craven also give advice on when it is most likely that you will encounter a deer and what you should do if you see one in the road. All the material has been designed so when used as part of a local initiative they serve as a reminder to drivers that deer are active in their area and for the need to be vigilant to avoid a collision or reduce the severity if one does occur.

The local application of the material allows it to be used in areas where DVCs are more of a problem allowing for a greater relevance to drivers. All the products are freely available to be used and can be downloaded for free or requested by calling or e-mailing the Highways Agency Information Line (0300 123 5000 and HA_info@highways.gsi.gov.uk).

Multimedia

HA Posters

Posters

Sticker

Flash Web Banner

John Craven Audio

Fact Sheets

Useful Links