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London 2012 Olympics

Special regulations have been introduced to bring in temporary restrictions to advertising and trading in open public places, within a few hundred metres of competition venues during the London 2012 Olympic and Paralympic Games.
'Event Zones' have been established around every venue and route being used during the Games to define areas where the restrictions will apply. Most standard advertising, such as shop signs and in-store advertising will not be affected. Anyone wishing to carry out other advertising in Event Zones will need authorisation from the London Organising Committee for the Olympic and Paralympic Games (LOCOG) to ensure the advertising is in line with sponsorship arrangements.

Similarly, trading in open public places around the venues will need authorisation from the Olympic Delivery Authority (ODA). Whilst the aim is to allow traders to operate business as usual, the number of traders in Event Zones will be limited to ensure the safety and free flow of spectators.

Who does it affect?

Advertisers engaging in the following activities are all covered by the regulations and will need to be authorised:

  • Billboard advertising
  • Posters, flyers, giveaways
  • Projected advertising, moving and aerial advertising

Whether you are the advertiser, the owner of the land, or the person actually undertaking the advertising (eg an agency on behalf of a brand), if you wish to engage in any of these activities in an Event Zone you will need specific authorisation from LOCOG.

Trading activity in open public places, including but not limited to those below, will need to be authorised:

  • Selling any article e.g. mobile trading, trading from a pitch or marquee
  • Supplying a service e.g. providing tables, chairs etc. on public land adjacent to cafes and restaurants.
  • Collecting money for charitable or other purposes
  • Providing public entertainment for gain or reward e.g. busking.

Find information on the Advertising and Trading Regulations on the London 2012 Olympic website - Opens in a new window.

Applications for authorisation are open from November 2011 until 31 March 2012. Find information on applications for authorisation on the London 2012 website - Opens in a new window.