Rotherham named 'Most Enterprising Place in Britain' 2010


Rotherham has beaten off stiff competition from across the UK to be crowned ‘The Most Enterprising Place in Britain’ 2010.
Rotherham Ready, the enterprise education programme, entered the competition under the category of ‘enterprise culture’ showcasing the town’s achievements over the last five years to inspire children and young people about business, enterprise entrepreneurship.
Now in its sixth year, the nationwide competition run by Enterprise UK through the Regional Development Agencies, including Yorkshire Forward, rewards cities, villages, towns and neighbourhoods that have tackled the economic downturn head on and are successfully creating jobs, boosting local business and nurturing entrepreneurial talent as the UK emerges from recession.
Yesterday (Nov 15th) the results of the competition were announced at a ceremony at the House of Lords attended by Dragons Den star Peter Jones and BIS minister Mark Prisk.
A delegation from Rotherham including Rotherham Council’s Enterprise Projects Manager Jackie Frost, Rotherham Ready Project Officer Catherine Brentnall, Lauren Stanley (11) and James Wass (13) from St Bernard’s Catholic High School, their enterprising teacher Kevin Wright and Rotherham young entrepreneur Dominic Beck (18) were there to hear the results.
Jackie Frost said: “Winning this award is richly deserved recognition for the effort and passion of everyone involved in developing enterprise in Rotherham. Young people in Rotherham need to be enterprising – more so now than ever – and we thank our schools and colleges, our local businesses and entrepreneurs, and our partners and colleagues from the council that work so hard to help create a culture of enterprise in the town.”
Three judges visited the town in October to learn more about Rotherham Ready, hearing from Infant, Primary and Secondary school pupils and college students about how they are mentored by local entrepreneurs to develop their enterprise skills and develop businesses. Local businesses, entrepreneurs, teachers and partners also showed how they work together to support the development of enterprise in education from 4-19 and beyond.
Their stories showed how Rotherham has the complete package for developing enterprise - with Rotherham Ready inspiring children about business as soon as they start school, and Rotherham Youth Enterprise providing all the support young people need to make their business dreams a reality.
Rotherham is home to some of the most deprived communities in the UK, but has been undergoing a profound shift in culture, due to almost 54,000 enterprise interventions in schools between Rotherham Ready and Rotherham Youth Enterprise in the last five years.  
Catherine Brentnall, Rotherham Ready Project Officer said: “Creating a culture of enterprise is a national aspiration and we have shown in Rotherham how that can be done. Over the long term there will never be more entrepreneurs or more business start ups unless we excite children about these opportunities, and help them develop the skills and aspirations to chase them.”
Rotherham Ready, part funded by the European Regional Development Fund, has trained hundreds of teachers to develop enterprise in schools and colleges, and harnessed the passion of the business community to promote enterprise and entrepreneurship in education.
An astounding 103 schools and colleges in Rotherham have also achieved the Warwick Award for Excellence in Enterprise Education – the quality mark for enterprise learning.
Rotherham Youth Enterprise provides start up support, business coaching and incubation workspace for young entrepreneurs – enabling 232 youngsters to start businesses in the last five years.
Now these achievements have been recognised by the town winning the top prize in the national Enterprising Britain awards.