Our sporting passion

Yorkshire & Humber knows how to compete, and how to win

Our region has invested heavily to become one of Europe’s sporting capitals, regularly securing major fixtures against stiff international competition.

This is a region with a long pedigree of sporting passion, of producing sporting heroes, and of investing in sport. This is a region working hard to drive forward the understanding of every aspect of sport: biological, psychological, medical, economic, technical, and scientific.

This is the only region in the world that is home to a cluster of world-class sports science, sports technology, sports medicine, and sports economics research groups, all working closely with top sportspeople and leading product and service companies.

Yorkshire & Humber is in a unique position to offer an unparalleled range of expertise to sports organisations and elite athletes. This is a region dedicated to creating future champions.

State-of-the-art facilities

The region boasts fantastic facilities, particularly in Leeds and Sheffield (with flagship venues such as the English Institute of Sport and Ponds Forge), with a significant programme of investment currently underway to further strengthen Doncaster, Bradford and York.

Traditional strengths

The region’s sporting strengths have included indoor track and field, cricket, football, rugby, show-jumping and horse-racing—but is also able to meet and exceed the exacting requirements of a huge range of international sporting teams.

Supporting London 2012

Yorkshire & Humber is poised to play a major supporting role for the 2012 Olympic Games and Paralympics in London, hosting preliminary matches and tournaments and already delivering fantastic training camps for a large number of Olympic disciplines. 63 superb training and event facilities can already cater to 27 of the 38 Olympic sports and 16 of the 20 Paralympic disciplines—and are all equipped and appointed to the highest standard, including excellent disabled access.

Sports development and innovation

Sheffield has a unique cluster of world-class, sport-related university research and consultancy centres in sports engineering, science, economics and medicine, lending pioneering expertise to a wide range of sports:

  • The Sport Industry Research Centre (SIRC), at Sheffield Hallam University, helps public and private sector organisations to understand sports and leisure markets for the next 5 years, assess the scale, value and impact of sporting and leisure events, and provides tailored research and consultancy programmes to the industry. Their research teams have strong links with, and share joint projects with, other research centres in Europe, North America and Australia.
  • The Centre for Sport and Exercise Science also at Sheffield Hallam University has one of the largest physical activity and sport-related portfolios of research expertise in the UK, if not Europe. The Centre offers its extensive expertise in sports performance to divers, boxers, rugby and football players, leading amateur and professional golfers, cyclists and the GB sailing team amongst others. The Centre also has an international reputation for sports engineering, including R&D for sports equipment manufacturers, consultancy for governing bodies and outreach programmes for schools. The University's sports experts delivered technology and support services to 13 of Britain’s medallists at the 2004 Athens Olympics and Paralympics.
  • Established in 1998, the University of Sheffield's Sports Engineering Research Group (SERG) undertakes research projects that range from fundamental questions about ball aerodynamics to collaborations with the sports industry and elite sports seeking improved product performance. It is a technical consultant to the Olympic Innovation Programme of UK Sport (Performance Directorate), and hosts many important sports-support initiatives.

The people of Yorkshire & Humber have always loved their sport. From the glamour of international rugby, football and cricket teams to the thunder of horses’ hooves; from the exhilarating thrills and spills of sport on ice to the gentler pace of crown green bowling, the people of this region compete to win.

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