3D In Your Face


Exploring content development across TV, film and interactive
National Media Museum, Bradford: 21st & 22nd October

It’s been the year of the 3D explosion, with releases such as Toy Story 3 and Avatar transforming the cinematic experience and breaking box office records, Nintendo unveiling its 3DS and 3D TV set to invade our living rooms this autumn.

Screen Yorkshire and NorthernNet present ‘3D IN YOUR FACE’, a two-day conference, taking place at The National Media Museum in Bradford, on 21st and 22nd October 2010.  The ambitious programme, the UK’s first cross-platform 3D event, brings together an amazing line up of leading industry experts across film, television, games and interactive media to unveil the latest 3D developments through a series of sessions, debate and demonstrations.

Emma Cheshire, Head of Industry Development at Screen Yorkshire says:
‘‘The 3D trend is not a fad – it’s here to stay and it’s revolutionising the way content is produced across all screen media platforms.  Whether you’re working in film, television, games or interactive media – either within a business or as a freelancer or student, you need to find out about these game changing technologies and developments if you want to play a part in the screen media industries of the future’’.

From Streetdance 3D and Avatar to 3D gaming and Sky’s new 3DTV channel, all content producers and platforms are investing in and developing these technologies. 3D has recently taken over the cinema with films such as Bolt, Alice in Wonderland and Monsters vs Aliens. Nintendo has unveiled its 3DS and Playstation 3 now supports Stereoscopic 3D.

The conference is broken down into two days, with day 1 (21st October) focusing on developments across gaming and interactive technologies and day 2 (22nd October) covering 3D film and TV from content development to production through to post production and VFX.

Mercedes Clark-Smith, Project Director, NorthernNet comments: “3D is one of many major challenges facing the digital and creative sector. It’s not just a new technology; it’s a new and disruptive way of working which requires new skills and new workflows. As challenging as this may be for small companies, the potential rewards are enormous, especially when coupled with the opening of MediaCityUK in the North. We are proud to work with Screen Yorkshire to in helping to ensure Northern companies are strongly placed to exploit these new opportunities to the full.”

Angus Cameron, speaker at the event and co-founder of 3D specialists Vision3, adds: “The rapid expansion we’re currently seeing in relation to all things 3D has been a long time in the making. On-going advances in technology have not only created incredibly exciting creative possibilities for those of us in the industry, they have also made 3D content widely accessible for the first time. From cinema screens to TV, to the 3D laptops that are just now coming to the market, 3D has wider reach than ever before and the general public’s appetite shows no sign of waning.”


‘3D In Your Face’, the first event in the UK to explore 3D across all screen media platforms, is expected to attract industry delegates from across the UK. With tickets available at a heavily subsided rate of £25 per day or £40 for both days (£10 student delegate rate), early booking is strongly advised. Lunch is included in the ticket price. For full programme details and to book tickets, go to: www.3d-in-your-face.co.uk 
Confirmed speakers:

Mick Hocking, Senior Group Studio Director for Studio Liverpool, Evolution Studios and BigBig studios – part of the Sony Computer Entertainment Worldwide Studios group, Alex Wiltshire (EDGE Magazine), Alexander Lentjes, 3D Stereoscopic Consultant and Producer (3-D Revolution Productions), Richard Mills, Head of Engineering for On Sight, Andy Shelley (Head of Development, On Sight), Angus Cameron (co-owner and stereoscopic post supervisor for Vision3), Jim Spencer (Managing Director of Paradise FX Europe), Neil Dodgson (Professor of Graphics and Imaging at the University of Cambridge Computer Laboratory, Vicki Betihavas, Co-Founder and Producer, Nineteen Fifteen.




Screen Yorkshire and NorthernNet present ‘3D In Your Face’ in partnership with Game Republic, National Media Museum, Edge Magazine and Bradford City of Film.
Media Enquiries:
Marie Kitney
Screen Yorkshire
t. +44 (0) 113 236 8245
e. marie@screenyorkshire.co.uk