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Teen partner violence campaign

  • Last modified date:
    15 February 2010
campaign poster

As a first step in the long-term commitment to change public attitudes towards violence against women and girls, the government has launched a marketing campaign to tackle attitudes to violence in teenage relationships.

Recent NSPCC research showed that violence in teenage relationships is highly prevalent and that teenagers have surprisingly tolerant attitudes to violence in relationships.  Evidence also shows that coercive and controlling behaviour can escalate into both physical and sexual violence and lead to repeat instances.

Campaign aims

The campaign is aiming to interrupt the pattern of violence by showing teens that the behaviour is unacceptable and to influence them before their attitudes or behaviour become too entrenched.

Home Office is leading on the campaign and the Department of Health is working alongside them to ensure the relevant health messages are incorporated into the work.

The marketing campaign is intended to challenge the attitudes of 13-18 year olds, getting them to re-think their views by showing them that they do not have to accept or tolerate violence in relationships. Parents and carers also need to be made aware that teen partner violence is a problem so that they can pick up on any potential relationships where violence could escalate and talk to their teens about this very difficult subject.

Media

The campaign is launching with a TV campaign on youth TV channels, supported with posters in places that young people frequent, press and editorial in girls magazines, radio partnerships for boys and a digital online presence to send all teens for more information or help and advice.

In order to raise awareness of the issue to parents and carers, press advertisements will be placed in women’s weekly and lifestyle magazines alongside editorial.

Professional-facing comms

A specific leaflet has been produced for health professionals providing background and a link to support materials including child safeguarding guidance. As well as Home Office working with the Department of Health, they are liaising with DCSF to develop campaign materials to target teachers. This includes packs for schools to support the campaign.

Actions for NHS

Please promote by downloading the campaign posters and leaflets and displaying in waiting rooms and where relevant. Professionals are to familiarise themselves with the issues surrounding teen partner violence by visiting the relevant link below.

If you have any further questions about the campaign, please email violence@dh.gsi.gov.uk

Web links

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