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What’s in it for you?

  • Last modified date:
    8 September 2010

Change4Life is the largest healthy living movement in England and is synonymous amongst families with the subject of eating well and being active. Linking with Change4Life will raise the profile of new and existing healthy living projects taking place across the NHS.

NHS activities that join up their healthy eating or physical activity initiatives under the umbrella Change4Life brand will maximise impact, recognition and understanding of these local initiatives because:

  • Change4Life is an established brand
  • 60% of all adults recognise Change4Life
  • 82% of mums have heard of Change4Life
  • 79% of mums now recognise the link between poor diet and lack of exercise and diseases

Change4Life provides extensively researched, up to date and expert reviewed diet and physical activity behaviours for both children and adults grouped as palatable swaps.

Healthcare professionals can use the free resources provided by Change4Life to promote the key behaviours to their patients and communities.

Healthcare professionals can use the free resources as a way to start what can be awkward conversations with patients about their weight and how it impacts on their health.

Support for the movement is coming from organisations across the country including commercial supporters such as ASDA and Tesco, charities, schools and local authorities.  Getting involved and active is not a burden, it can really help with what the NHS is trying to do on the ground with target families and adults.

Change4Life provides a platform for the NHS to work with other local partners in local authorities, schools and community groups for mutual benefit.

The Change4Life Employer Programme can support the NHS to meet the recommendations and requirements set out in the Boorman Review including reducing obesity and tackling the major health and lifestyle issues that affect staff.

Support so far

Support for Change4Life from healthcare professionals has been inspiring. 

  • In the eighteen months since the launch of the Change4Life, 18,000 people have registered with the DH Orderline and placed orders for over 8 million Change4Life support materials for distribution to the public.  62% of people placing orders work in healthcare settings
  • Over 30,000 people have registered as Change4Life Local Supporters
  • We have seen countless examples of NHS colleagues using our brand assets to help promote their local activity and marketing.

What can you do now?

1. Register as a Local Supporter – join the Change4Life movement by filling a short registration form.

2. Check out our Tools page – have a look at all the great resources on offer – leaflets, posters and stickers, toolkits, insights and guidance.

3. Order materials to display or distribute to the public.

4. Take a look at our video to see what Change4Life is all about.

5. Visit the Obesity Learning Centre website which aims to share best practice, training, data, forums and links on obesity.

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