Bowel cancer is one of the biggest killers and this tumour is an area where there is scope for improvement in outcomes. Over 90% of bowel cancer patients diagnosed with the earliest stage of disease survive five years.
The aim of this campaign, which will start on 30 January 2012 and run to the end March, is to get people with appropriate symptoms is to come forward earlier and, where appropriate, to be referred promptly for investigation. It will run on national television and radio and in the press and is designed to:
- give simple information about bowel cancer symptoms
- provide a clear call to action to see the doctor
- give a reassuring message that earlier diagnosis improves the chances of successful treatment