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Market research

It is very important to us to keep in touch with the public and health professionals on all matters relating to the immunisation programme. This helps us to understand what people need from us in order to make informed decisions about immunisation.

Feedback on attitudes and awareness of immunisations is vital to help inform and shape the work we do. There are a number of ways we do this including speaking (and listening) at seminars, parent forums, exhibitions, shows and conferences.

Another important source of information is gathered through market research amongst people who use immunisation services, like parents, and the people in the NHS who deliver the service. The research we carry out can be classified broadly as quantitative or qualitative.

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