Our advice

The digital communication and publishing team provides staff with guidance and advice about how to make best use of our digital channels and the rest of the web.

How to use video

We use video on DH digital channels to add context to our content and tell stories. Video can be brilliant, but it’s not always appropriate, and it takes more time and effort to produce than other techniques. We always use … Read more → – How to use video

| Leave a comment

Guide to writing links

Links should be self-explanatory. They should describe what they are linking to – usually called ‘self-describing links’. It should be clear what the purpose of the link is within the first 70 characters. To give you an idea what 70 … Read more → – Guide to writing links

| Leave a comment

Use of images

We use images throughout the DH web presence to help explain and add context to our content. How to choose an image When adding images to the DH digital presence, make sure they: are relevant to and appropriate for your … Read more → – Use of images

| Leave a comment

Archiving digital content

What happens to all the existing content now we switch to the new dh.gov.uk corporate website? All content published before 8 August is frozen – we won’t delete it, but we won’t update it either. When it becomes out of … Read more → – Archiving digital content

| Leave a comment

Adding HealthPress tags and assigning categories

Tags and categories and tags are used to classify our content. They are also used to define how content is displayed on the screen, and how it is distributed to our audience. In HealthPress, you need to apply tags and … Read more → – Adding HealthPress tags and assigning categories

| Leave a comment

How to write a feature post

Gather together all the source material (eg publication, executive summary, media handling, press notice). Remember: think about the intended audience – what will they be interested in? include a call to action – even if this is simply where to … Read more → – How to write a feature post

| Leave a comment

How to publish a news story or post?

A news story – also called ‘a post’ – is easy to publish, just follow these simple steps: 1. Visit the dh.gov.uk dashboard (ask your Digital communication manager if you’re not sure what this is). 2. Go to posts and click … Read more → – How to publish a news story or post?

| Leave a comment

Digital communication activity planning: template

Below is a template for planning strategic digital communication campaigns and activity. This can be used to plan big digital campaigns, but it should also be used to plan smaller scale digital content or projects. Plans should be short (no … Read more → – Digital communication activity planning: template

| Leave a comment

Blogging guidance

Before reading this please refer to the official attributed digital content policy. What is a blog? A blog is a simple and informal personal online journal that allows readers to add their own comments. Standard characteristics, features and functions: Entries … Read more → – Blogging guidance

| Leave a comment