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Case Study

  • Last modified date:
    8 September 2010

NHS East Lancashire and Change4Life

The work that NHS East Lancashire has done with Change4Life is an outstanding example of what can be achieved by using the Change4Life brand, materials, insights, guidance and toolkits. The Trust was one of the first to embrace all that Change4Life has to offer and the team have developed a range of inventive and eye-catching ways to bring Change4Life to their local communities.

Crucially, they have worked with a range of colleagues such as PCT Community Food Work Teams, GP practice staff, in Primary School and early years settings, with Sport and Physical Activity Alliances and the local media. In all of their collaborative work they have encouraged colleagues to register as Local Supporters and to adopt the Change4Life brand and sub brands (such as Bike4Life and Walk4Life) in all their activity across the region. This approach has helped them develop the following initiatives:

Change4Life van
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A Change4Life branded van used by the Healthy Lifestyle Team to drive around the region delivering cooking sessions to help at-risk families learn how to cook simple, low-fat meals. As well as a practical way to get the team to their destination, the van is a valuable ‘ice breaker’ which helps to engage people in discussion wherever it goes.

A Change4Life brand has been incorporated into the Healthy Heroes programme that was developed in primary schools to encourage children to be more active and to eat more healthily. All the schools that take part must sign up as a Change4Life Local Supporter.

East Lancashire Sport and Physical Activity Alliances, School Sports Partnerships and Food Forums have all adopted the Change4Life sub brands and are using both Bike4Life and Walk4Life in their cycling and walking schemes.

The team held a Practice Nurse Healthy Lifestyle market place where Change4Life materials and toolkits were promoted to staff as a means to engage young families.  GP surgeries in the region were encouraged to display Change4Life posters and leaflets and sign up as supporters.

To tie-in with letters sent from the National Child Measurement Programme to parents about their child’s health, NHS East Lancashire developed a booklet called: An East Lancashire Guide to Family Fun Activities.  A downloadable version of the booklet was also circulated to all GP practices in the region.

The team have also worked closely with local radio stations, CFM and Key 103, and newspapers to generate coverage for all their local activities, challenges and roadshows and to encourage families to join Change4Life.

 

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