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Start4Life and Adults campaigns

  • Last modified date:
    8 September 2010

Don’t forget that Change4Life started out targetting young families but we have also developed two other campaigns and resources to support them:

Start4Life is aimed at pregnant women and new parents and provides the most up-to-date advice on breastfeeding, introducing solid food and active play, and tips on how to use them to give babies a better start in life. If you are a health visitor, midwife, nursery manager, childminder or you're involved in antenatal clinics or classes, visit the Start4Life website for more information and access to Start4Life leaflets and poster.

Our Change4Life Adults campaign is aimed at 45-65 year olds and we have developed six behaviours that all sit under the banner of 'swaps' and house different exercise and nutritional goals. Visit the Change4Life Just For Me section of the website for more detail.

We know that 84% of our target overweight adult audience are employees so one of the key places where we can communicate with them is in the workplace. Our Employer’s Toolkit provides a ready-made resource for use in the workplace.  So, if you are a manager or employer you may find this toolkit helpful.

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