Leisure Cycling Programme (2009-11) Interim Results

The research objective of the Finding New Solutions leisure cycling project is: “To what extent does a positive leisure experience, accompanied by follow-up support and interventions, lead to more habitual cycling?” A series of lessons are currently being compiled from the projects to show the relevance of leisure cycling for encouraging more regular cycling. Below are some interim results from participants in the on-line survey to monitor behaviour change.

Results prepared by Challenge for Change 2011

Baseline survey results (selection)

At baseline:

  • 41% of participants were non-cyclists
  • 66% of non-cyclists intended to cycle more often after their leisure experience
  • 71% of non-cyclists own a bike
  • 42% of participants are a couple or extended family living with children

Follow-up mid-term survey results (6 months on)

  • 47% of non-cyclists (at baseline) reported cycling more often for leisure/fitness in September 2010 compared to September 2009
  • 41% of non-cyclists (at baseline) reported they are now cycling 1 day a week or more often in October 2010
  • 8% of respondents to the October survey who cycled ‘Not at all’ or ‘Less than 1 day a week’ to work/study at baseline reported they are now cycling 1 day a week or more
  • 39% of participants who answered the follow-up survey and who did not own a bike at baseline reported owning a bike in October 2010
  • 47% of occasional cyclists (at baseline) reported cycling more often for leisure/fitness in September 2010 compared to September 2009
  • 15% of occasional cyclists (at baseline) cycling more often to work/study in September 2010 compared to September 2009
  • 68% of the occasional cyclists cycling more often to work/study reported they are now driving their car to work/study at least one day less often per week and
  • 38% reporting driving between 2 and 7 days less often per week

Reasons participants gave:

Participants were asked in the October 2010 [follow-up] survey to provide reasons in their own words as to why they are cycling more or less often, or about the same amount.

Reasons participants gave to why they are cycling more often for leisure/fitness:

  • 23% of participants attribute this to health reasons
  • 22% of participants attribute this to a new bike (whether new or second hand)

Reasons participants gave to why they are cycling less often for leisure/fitness:

  • 17% attribute this to being too busy
  • 15% attribute this to poor health/illness

Summary Interim Results

The data presented in this report shows that the leisure cycling programme has been effective at encouraging people who have had a positive leisure cycling experience to continue cycling more regularly for leisure. Some participants have also reported increases in cycling for transport journeys. The majority of participants who are now cycling more often to work or study are driving their cars less often as a consequence.

The reasons participants have given as to why they are cycling more often for leisure include “fitness and enjoyment” and a “new bicycle”. The reasons participants have given as to why they are cycling more often for transport include “fitness” and “I now work closer to home & cycling in to work is easier than it was”.

Read the full Finding New Solutions Leisure Cycling Programme - Interim Evaluation Report


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