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Fruit and Vegetables Task Force

Fruit and vegetable stallWe grow some fantastic fruit and vegetables in this country but our farmers are not always able to compete successfully with imported fruit and vegetables. We all know that need to eat at least five portions of fruit and vegetables each day but on average we only consume less than four portions per day. For some groups, such as those on low incomes and young men, the number is even lower.

What is Defra doing?

On 21 October 2009, the establishment of a new task force to increase consumption and production of domestic fruit and vegetables in England was announced. This one year task force produced proposals to help our farmers compete better and to support low income families to increase the fruit and vegetables in their diet.

In August 2010 the task force published a report outlining its proposals.

EFFP is a specialist agri-food business consultancy working across the whole supply chain.  More details about the organisation can be found at  

At its final meeting on 12 October 2010, the task force agreed an action plan to deliver the proposals outlined in the report. This action plan is accompanied by more detailed briefings on several of the task force’s proposals. These are all available below.

Page last modified: 12 October 2010
Page published: 8 January 2010