Blackpool Waterfront

An example of developing the vision.

Blackpool Waterfront

Blackpool Tower Headland. Photo by Gareth Gardner.

Creating and delivering a vision for the future

In Blackpool, once one of England’s most popular seaside resorts, the local council wanted a dramatic new vision to upgrade the town and bring new economic opportunity. Key aims were to improve what is offered to tourists, develop year-round attractions to combat seasonal economic weaknesses, and upgrade living and working environments generally.

Consultants Jerde Partnership and EDAW were commissioned to prepare a vision and masterplan and generated some clear and memorable images. These showed a comprehensive strategy, integrating the new with the old and taking advantage of the local assets. Three key areas were identified as critical to the vision:

  • Talbot Gateway, including a new public transport interchange, modernised railway station, new council office and courts, and remodelled public space
  • Conference and leisure quarter, including three hotels and additional leisure, retail and office space
  • Seafront reconstruction, which would put in place new flood defences and six new headland spaces.

The 15-year masterplan was launched in 2003 and with the client team led by the urban regeneration company ReBlackpool. Funding through CABE’s Sea Change Programme has helped to realise reconstruction of the central promenade and seafront. Blackpool Borough Council approved a supplementary planning document for Talbot Gateway in 2006, with construction in this area due to begin on site in 2011.