Ipswich IP-One Area Action Plan


CABE helped Ipswich Borough Council create a masterplan to link up the town centre with the waterfront.

Ipswich Borough Council was concerned that planning proposals were not bringing forward the mix of uses that would be needed to give new life to the central area of the town, known as IP-One.

An area action plan was developed to support high quality urban design and sustainable regeneration.

The plan focused on four key areas:

  • linking the historic town centre to its surroundings
  • creating a mixed-use area along the waterfront
  • developing a commercial area north of the railway station
  • establishing an education quarter around Suffolk College.

The area action plan was adopted by Ipswich Borough Council in 2005. It has been used in the assessment of planning applications, the development of design briefs for large regeneration sites and in funding bids. The East of England Development Agency incorporated it into their pilot prospectus for Ipswich.

How CABE enabling helped

  • Helped develop a brief for a long-term strategy to guide the development of Ipswich in relation to current policies
  • Adviced on commissioning a masterplan, including how to secure funds for the project
  • Drafted a competition brief and help appoint the design consultants through shortlisting and interviews
  • Involved and influenced the county highways authority and other council departments.

Key lessons

  • The design team challenging and reconsidering the original brief at key points as the project progressed
  • Presenting simplified versions of important issues sometimes led to misunderstandings during the consultation process
  • An emphasis on mixed-use development enabled the waterfront to become a thriving area within the town
  • The area action plan identified local issues which continue to be high on Ipswich Borough Council’s agenda.

 More about Ipswich IP-One Area Action Plan