Smarter choices

Making smarter choices work

Smarter choices are techniques for influencing people's travel behaviour towards more sustainable options such as encouraging school, workplace and individualised travel planning. They also seek to improve public transport and marketing services such as travel awareness campaigns, setting up websites for car share schemes, supporting car clubs and encouraging teleworking.

STAs, the Travelling to School Initiative allows schools who develop STPs that meet specific criteria to apply to DfES for capital grant funding.

Data from the National Travel Survey show that there has been a decrease in the proportion of pupils walking to school over the last decade, and a corresponding increase in the proportion travelling by car. Specifically, the proportion of primary aged children travelling to school by car increased by 10 percentage points (from 30% to 40%) between 1992/94 and 2002/03, whilst the proportion of secondary aged pupils increased by seven percentage points (from 16% to 23%). Given this, the aim of the Travelling to School Initiative is to reduce the proportion of children travelling to school by car, and increase the

The Effects of Smarter Choice Programmes in the Sustainable Travel Towns: Full Report

This is the full independent report that was commissioned to evaluate the results from the 'Sustainable Travel Towns' - Darlington, Peterborough and Worcester. These towns implemented packages of 'Smarter Choice' measures, which resulted in increases in cycling, walking and bus use, and decreases in car use. The evaluation was led by Transport for Quality of life Ltd, with a team involving TRL, University of Aberdeen, AEA and the University of the West of England.

Published:
23 March 2010

The Effects of Smarter Choice Programmes in the Sustainable Travel Towns: Summary Report

This report summarises the evaluation of the results from the 'Sustainable Travel Towns' - Darlington, Peterborough and Worcester. These towns implemented packages of 'Smarter Choice' measures, which resulted in increases in cycling, walking and bus use, and decreases in car use and traffic.

Published:
22 February 2010

Smarter Choices - Changing the way we travel: main document

This report studies the impact of soft measures, using evidence from the UK and abroad, case study interviews and the experiences of stakeholders.


Smarter choices - changing the way we travel: case study report

Smarter choices - Volume Two. Case study reports.


Making smarter choices work

Making smarter choices work.


Smart moves

This section contains Smart Moves magazine which promotes sustainable travel, bringing you the latest information about Travel Plan news and events. There are three editions published per year.


Review of the take-up of smarter choices in local transport plans

The Operational Research Unit within the Department for Transport prepared two reports for the Sustainable Travel Initiatives Branch. One covers the take-up of smarter choices in Local Transport Plans (LTPs) following the initial findings from a review of LTPs. The other report looks at the findings from 10 local authority case studies on the take-up of smarter choices in LTPs.


Archived content

The following content is available from the Department for Transport web archive .

For related documents, pages and internet links, see the column on the right.