Road safety

This section of the website contains information on the Government’s Road Safety Strategy and its targets for reducing the number of road deaths and injuries by 2010. In addition there is information about Government policies and initiatives and advice for all road users. For news of our latest campaigns and road safety advice, visit the THINK! road safety website.

New THINK! Motorcycles campaign launched 

A new £3.5m campaign marks a new departure for THINK! after research showed drivers are more likely to notice motorcyclists on the roads if they personally know a biker. New TV adverts will show bikers with flashing neon signs attached to their bikes. The signs show the rider's name and describe personality traits such as 'shy retiring type' or 'new dad'. The voiceover at the end asks drivers to look out for motorcyclists next time they're out driving.  The adverts put motorcyclists at the centre of the new campaign in a bid to encourage all drivers to see the person behind the helmet and tackle the over-representation of motorcyclists in road casualty figures - despite only accounting for 1% of traffic motorcyclists make up 19% of deaths on Britain’s roads. There will also be a campaign called ‘Be Alive to the Road’ which will encourage new motorcyclists to wear protective clothing and take up further training. 

Further information can be found in the press release or the THINK! website.

Independent expert review of drink and drug driving laws

The previous Government commissioned Sir Peter North to head an independent review of measures available to combat drink and drug driving. Sir Peter’s report covers a wide range of issues and makes 51 detailed recommendations, which we need to consider carefully with other Government departments. In doing so, it is important to investigate fully the economic impact of any suggested changes to the law, taking account of the current financial and economic situation.


A Safer Way: Consultation on Making Britain's Roads the Safest in the World

This consultation document seeks views on the vision, targets and measures for improving road safety in Great Britain beyond 2010. The views received in response to the proposals put forward will influence the final shape of the Department's next road safety strategy, which is due to be published by the end of 2010.


A Safer Way: Consultation on Making Britain’s roads the safest in the world - a toolkit

The elements of this Toolkit have been designed as a resource for organisations who want to encourage their members to participate in the consultation on a new road safety strategy for Great Britain.


Child road safety

Guidance, resources and activities for those individuals and bodies responsible for educating children about road safety.


Demonstration and partnership projects

Information on the Department's work with local authorities on road safety demonstration and partnership projects.


Driver and rider safety

Information for drivers and riders.


Local authority guidance

Road safety information, guidance and good practice for local authorities.


Research

DfT road safety research projects covering the behaviour of drivers and other road users, and measures that can be taken to promote greater road safety.


Speed management

How and why the Department for Transport is committed to reducing the number of injuries and fatalities caused by excessive or inappropriate speed. This section incorporates information and guidance about the use and management of safety cameras (speed cameras and red light cameras) in the UK.


Road safety partnership grant scheme

To further support local highway authorities in delivering casualty reduction targets locally, an annual £4million Road Safety Partnership Grant Scheme was launched at the end of October 2006, inviting bids from all local highway authorities in England.


Road safety grants


National Road Safety Delivery Board - Minutes

The second three-year review of the government’s Road Safety Strategy “Tomorrow’s Roads: Safer for Everyone” committed to the establishment of a Road Safety Delivery Board. The Board consists of senior members of the agencies responsible for delivering road safety on the ground. Through their expertise and contacts, and in dialogue with each other, the Board’s task is to spread best practice and tackle obstacles. As the name implies, the Board’s overwhelming focus is on delivery on the ground.


Archived content

The following content is available from the Department for Transport web archive .

Help accessing downloadable file formats

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For related documents, pages and internet links, see the column on the right.