Digital interactive television benefits

  • There is an opportunity to select personally relevant information through the interactive ‘red button’ service
  • Digital TV is considered important as a way of reaching into homes without internet access, often those from the C2,D,E social grouping.
  • Simplicity- interactive digital TV has an uncomplicated interface. Users are guided through a number of different decision pathways using a familiar tool, the remote control
  • The ability to create niche channels allows a more tailored and segmented approach to mass information provision
  • People can select the information most relevant to them by choosing from a menu of options using the remote control.

Introduction  | Examples | Benefits  |  Risks 

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