Getting the mix right

The digital divide and inequalities of access to technology should remain an important consideration when designing information dissemination pathways but should not be used as an excuse to hold back from producing information or seeking to engage using digital media channels. Consideration of the mix of media required in an involvement process including mobile phones, mass media and face to face where required should help the minimisation of such inequalities where possible.

Recommendations We recommend that each endeavour assess the mix of technology and traditional materials required in each instance – not relying entirely upon one medium.

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