Smart Measures Portfolio

To achieve Cycling England’s aim of ‘more people cycling, more safely, more often’, physical improvements in Infrastructure for Cyclists should be coupled with a programme of ’smart’ measures and political support.


Key Principle

This portfolio deals with ‘Smart Measures’ that combine incentives, information, training and promotion, and are closely tailored to the needs of a specific target market. Cycling England is also providing support to elected members keen to promote cycling through the political system within their area.

The general principles of a smart programme to encourage cycling are introduced in the Overview section. The guidance includes the following elements:

SM00 Introduction (pdf)

SM01 Understanding the potential cycling market (pdf)

SM02 Personal travel planning (pdf)

SM03 Targeted marketing of specific routes (pdf)

SM04 Promotional events (pdf)

SM05 Cycle route information maps and signage (pdf)

SM06 Residential travel plans (pdf)

SM07 Cycling and public transport (pdf)

SM08 Cycle training programmes (pdf)

SM09 Cycling to work (pdf)

SM10 Cycling to school (pdf)

SM11 Cycling to shops (pdf)

SM12 Recreational cycling (pdf)

SM13 Reaching types of people who are less likely to cycle (pdf)

SM14 Cycle Hire (pdf)

Further Resources

Cycling England’s Design Checklist and Portfolio - current infrastructure guidance and best practice

Cycling England’s photo Gallery

Best Practice Case Studies from the CTC Benchmarking Project

Useful Documents

Can't find the document you are looking for? Click here to go to Document Map section

Cycling City, Cycling Towns

England's first Cycling City and eleven new Cycling Towns are set to receive the largest investment in cycling the country has ever seen.

Find out more


Cycling England's flagship award scheme, teaching children to cycle safely and responsibly.

Find out more


Latest News

Scheme of the Month - Newquay Junior School


When the Bikeability pilot was launched in September 2006, Newquay Junior School asked cycle trainer Wendy Creed to work with Y3 teacher Viv Davy to deliver the programme. Viv organised a minimum of 2 groups for training each half term


Personality of the Month - Viv Davy, Newquay Junior School

Viv Davy

What is your job or other main activity that involves cycling?
I am a Yr 3 teacher at Newquay Junior School (part-time / job-share) and I run the Bikeability courses for all the year groups (Year 3 to year 6).


New economic analysis signals a more effective approach to cycling

New research published makes the case for a fundamental rethink in the way local authorities plan cycling.

An executive summary of the research can be downloaded here


More News

Newsletter Sign-up

Sign up here to receive our newsletter featuring key information for local authorities and other cycling professionals. All we need is your email address:

To remove your email, click here.