Making the safety of patients everyone's highest priority

Privacy policy

1.1 Date this statement was updated

This statement was last updated on 13 August 2008.

1.2 This page explains

This page explains how we collect and use information, and how we protect your privacy.

This policy only applies to If you follow a link to an external website, please read the privacy policy for that site.

1.3 Changes to the privacy policy

If this privacy policy changes in any way, we will post the new information on this page.

Regularly reviewing the page ensures you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.

1.4 Data Protection Act

Under the Data Protection Act, we have a legal duty to protect any information we collect from you. You have a right to access your personal data and change any inaccuracies.

We use leading technologies to safeguard our data, and strict security standards to prevent any unauthorised access to it.

We will ensure that any information we obtain and use will always be held, used and transferred in compliance with all applicable data protection rules.

1.5 What information do we collect?
1.5.1 Site usage information: IP address, page usage

Use of cookies

We do use persistent cookies for collecting user information.

As many websites do, we may use cookies to improve the service of this website. “Cookies” are small text files which are placed by your browser onto the hard drive of your computer. They allow us to personalise your visit to the website, simplify the signing-in process, and keep track of your preferences for the site. Your browser will have the option to prevent websites using cookies, but this may reduce the functionality of this website.

Use of Google analytics

The Patient Safety First website uses Google Analytics to help analyse how users use the site. This analytical tool uses 'cookies', which are text files placed on your computer, to collect standard internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including your IP address) is transmitted to Google. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity.

1.5.2 Feedback and questions Contact Us

If you provide feedback on our website we will only use it to develop and improve the site. We will keep the actual feedback for twelve months after which it will be deleted but analysis of feedback may be kept.


We will not pass data to third party to answer your questions. Once we have replied to you, we keep a record of your message for audit purposes.

1.6 Uses we make of the information

We will only use your information for the purpose as described and will not pass your details on to any third party unless you have given us permission to do so.

1.7 Other users of the website
1.7.1 User directory

You are not obliged to make your contact details public in the user directory. However, as the details will only be visible to approved registered users, we strongly encourage you to do so to help you and your colleagues get in touch with each other and share your ideas and experiences.

1.8 Contacting us about the privacy statement

For the purposes of the Data Protection Act, 1998, the Data Controller for this website is (the National Patient Safety Agency, The Health Foundation and Institute for Innovation and Improvement operating through Patient Safety First). The website is operated on behalf of Patient Safety First by the digital agency Worth.

You can request a copy of the information we hold concerning you. You can ask us to amend the information if it is inaccurate, or delete the information, or change your consent to our using your information for the above listed purposes at any time. If you have any queries about this privacy policy you can contact us at the following address

Senior Information Risk Officer
National Patient Safety Agency (NPSA)
4-8 Maple Street
London W1T 5HD

Please note: Where you request to delete your personal data completely, or amend certain required information for registration to the site, this may result in you no longer having login rights to use the restricted area of the site.