Tell me more about EBD

Experienced Based Design (EBD) is an exciting new way of bringing patients and staff together to share the role of improving care and re-designing services. It is being developed by the NHS Institute for Innovation and Improvement as a way of helping frontline NHS teams make the improvements their patients really want.

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While leading global companies have used similar approaches for years, EBD is very new for the NHS. But where it has been used in the health service, it is having amazing results; delivering the sort of care pathways that leave patients feeling safer, happier and more valued, and making staff feel more positive, rewarded and empowered.

What's special about EBD?

What makes EBD so special as an improvement tool in healthcare is that it focuses so strongly on capturing and understanding patients' and carers' experiences of services; not just their views of the process - for instance the speed and efficiency at which they travel through the system. Instead, EBD deliberately draws out the subjective, personal feelings a patient and carer experiences at crucial points in the care pathway. It does this by:

  • encouraging and supporting patients and carers to ‘tell their stories’.
  • using these stories to pinpoint those parts of the care pathway where the users’ experience is most powerfully shaped (the ‘touchpoints’).
  • working with patients, carers and frontline staff to redesign these experiences rather than just systems and processes.

EBD count me in!

People who have taken part in the pilots of EBD in the NHS describe it as a remarkable turning point in the way they see patients and utilise their unique experiences and skills. If you want to discover more about what it takes to run you own EBD project, it couldn't be easier; just register here to get:

  • more information and regular updates on EBD (without any obligation to progress further)
  • a copy of the EBD guidance and practical toolkit as soon as it's launched late summer 2008

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(Please note the EBD Toolkits will be published in late summer 2008)

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