VisitBritain is pleased to announce the results of the 2007 Britain Youth Travel Awards (BYTAs).
Now in their second year, the awards recognise and reward achievement and quality in Britainís youth travel sector. The youth segment (18-35 years old) accounts for a massive 35% of Britainís international visitors and 39% of inbound visitor spend. These awards aim to support and profile the crucial role played by youth travel professionals in growing Britainís £74 billion visitor economy.
This year the winners were:
- Best Website: Gapyear.com
- Best New Product: Wimbledon Lawn Tennis Museum
- Most Innovative Marketing: Visit London
- NEW! For 2007: Most Promising Young Marketer
Jacqui Drummond, DoitwithXS/Globetrotter Inns
The awards were presented at the annual VisitBritain youth industry event on Monday 19th February at International Student House, London. The B2B workshop, held in partnership with BETA (British Educational Travel Association) and attended by 115 delegates, included presentations from Liverpool Culture Culture Company and London 2012 and was followed by a lively champagne reception, Beatles tribute band and the Britain Youth Travel Awards presentation.
VisitBritain was delighted to welcome a panel of highly qualified and skilled experts to judge the BYTAs, including Oliver Robinson of Agency.com, Giles Harris from EMI Music, Nimali Weerasinghe, International Marketing Manager at Visit London and Jeannie Shapiro, co-founder of ebxp and BETA Director.
VisitBritain received over double the number of entries this year and is set to make the BYTAs a staple part of its industry events calendar.
Congratulations to all the winners!
VisitBritain is delighted to welcome a panel of highly qualified and skilled experts to judge the Britain Youth Travel Awards:
Oliver Robinson, Creative Director, Agency.com
Olly has worked to deliver digital marketing campaigns at one of the UKís few full service interactive agencies covering both marketing and website design with strategy, creative and production. His clients include the NSPCC, Dulux and BT and his passion and knowledge of the digital marketing has made him the recipient of numerous awards from One Show Interactive and the Internet Advertising Bureau.
Giles Harris: Head of Business Development for EMI Music UK & Ireland
Giles is responsible for initiating and developing relationships with appropriate brands, marketing agencies and other third parties, with a view to working together on a commercial basis (physical and digital) and/or on a promotional basis. Prior to this, Giles was Head of Business Affairs for Capitol Catalogue, Positiva, EMI Studios Group and EMI's Sales department and spent a year working at EMI's offices in New York on a global rights database system.
Nimali Weerasinghe: International Marketing Manager, Visit London
Nimali has been working at Visit London for four years, being promoted to International Marketing manager two and a half years ago.
In 2006 she was awarded Young Marketer of the Year at the Marketing Society Award for Excellence after she oversaw Visit Londonís first campaign that resulted in an economic boost to the capital of £21.2m. Entitled ĎRolling Stone Womení, it incorporated a range of marketing mediums Ė press advertising, online, ambient media and on-the-ground experimental PR events and pulled London back from the after-effects of SARS and the July bombings.
Torvald de Coverly Veale: Former Director, VisitBritain International
At VisitBritain Torvald was responsible for leading both the development and implementation of the organisationís marketing strategy around the world, through the brand marketing team in London and through the operations of the overseas offices in 36 countries.
He joined VisitBritain after nearly 25 years of experience in international consumer goods Marketing and Sales.
Prior to joining VisitBritain, he was Global Brand Director for Unileverís largest brand, with worldwide sales of £2.6 billion.
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