An innovative East End company is really making a meal of supporting London 2012.
Square Pie, a traditional pie and mash shop, have launched a special pie branded with the London 2012 logo.
The classic mince and onion recipe is available throughout October at Square Pie's shops in Selfridges Food Hall, Canary Wharf and Spitalfields Market.
All Square Pie's products are handmade at the company's headquarters in Hackney, close to the proposed Olympic Park site, and its employees come from the local community.
London 2012 Chairman Sebastian Coe welcomed the initiatve, saying: "The bid needs support at all levels from large corporate companies through to small local employers.
"We are very enthused by Square Pie not only recognising this, but also by acknowledging how important the London 2012 bid is when it comes to revitalising and reenergising the East End of London."
Square Pie Managing Director Martin Dewey said: "We at Square Pie feel very strongly about backing London's bid for the Olympic Games and Paralympic Games in 2012.
"As a local employer and company, there would be immeasurable benefits to our employees, their families and other residents of the area. Hackney would be transformed by the legacy left from the Games.
"We hope our support of the bid will help make people see that it would be a great thing for London to host the games as well as get people talking and eating pie."
Square Pie was founded three years ago, and was named Speciality Food for the South East at the Great Taste Awards in September 2004.
13 October 2004