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Catch it, Bin it, Kill it - Respiratory and hand hygiene campaign 2007-2008

  • Document type:
    Guidance
  • Author:
    Department of Health
  • Published date:
    28 November 2007
  • Primary audience:
    Health and social care professionals
  • Publication format:
    Electronic only
  • Gateway reference:
    9045
  • Copyright holder:
    Crown

This communications campaign aims to encourage the public to practise correct respiratory and hand hygiene when coughing and sneezing, and to change current behaviour, in order to prevent the spread of viruses particularly during the colds and flu season.

Launching on 28 November 2007 and running until Spring 2008, it includes advertising on buses, trains and the London Underground, posters in shopping centres, screen savers, and ads in the London free press during the launch week.  A PR programme will engage with stakeholders and gain media coverage of the campaign messages, and A4 posters will be distributed to GP surgeries,  hospital and community pharmacists, HPUs, A and E departments, NHS Walk-in Centres, libraries, and police stations.  A covering letter from Prof Lindsey Davies, National Director of Pandemic Influenza Preparedness, accompanies the posters.

The A3 and A4 versions of the posters can be ordered free from DH Publications Orderline, quote codes 284556/A4 or 284556/A3 - tel. 0870 155 5455 or email:

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