2 December 2005

Cox Review of Creativity in Business: building on the UK’s strengths


The Cox Review of Creativity in Business: building on the UK's strengths was published on the 2nd December. The review was commissioned by the Chancellor of the Exchequer at the time of Budget 2005 and has been led by Sir George Cox.

The success of the creative industries notwithstanding, there is evidence that UK business is not realising the full potential of applying creativity more widely. The Cox review was commissioned to look at how best to enhance UK business productivity by drawing on our world-leading creative capabilities.  The review has consulted extensively with key stakeholders in producing its findings, including the creative industries, businesses in a range of others sectors, education institutions and regional and devolved bodies, as well as international contacts, and has received invaluable contributions from a wide range of individuals and organisations.

The review sets out the steps that the Government and the business, broadcasting and education sectors should take to ensure that UK businesses harness the world-class creative talents that the UK possesses.

The Cox review is available below in Adobe Acrobat Portable Document Format (PDF). If you do not have Adobe Acrobat installed on your computer you can download the software free of charge from the Adobe website . For alternative ways to read PDF documents and further information on website accessibility visit the HM Treasury accessibility page .

Media links

PDF file of Foreword, Definition of terms and Executive summary  (150KB)
PDF file of Chapter 1, The growing competitive threat to the UK  (238KB)
PDF file of Chapter 2, The importance of creativity, design and innovation to business performance and the UK economy   (242KB)
PDF file of Chapter 3, The barriers to greater creativity in the smaller business   (137KB)
PDF file of Chapter 4, Raising awareness and changing behaviour   (275KB)
PDF file of Chapter 5, Providing support and incentive   (348KB)
PDF file of Chapter 6, Preparing futuregenerations of creative specialists and business leaders   (224KB)
PDF file of Chapter 7, Using the power of public procurement   (263KB)
PDF file of Chapter 8, Creating greater visibility for the UK’s creative capabilities   (375KB)
PDF file of Conclusion and Thanks   (55KB)

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Terms of reference

George Cox, Chairman of the Design Council, will report, by the 2005 pre-Budget Report, on how best to enhance UK business productivity by drawing on our world-leading creative capabilities. 

The review will address two specific issues:

  • Firstly it will identify how best to strengthen the relationship between businesses - particularly SMEs - and creative professionals drawn from a range of design, arts and related disciplines.  These will include the potential impact on business performance of, among other things, digital media, product and industrial design, the arts and culture, graphics, branding and advertising, publishing, packaging, as well as interior and retail design.  Within this, the review will have a particular focus on the role of creativity in modern manufacturing.
  • Secondly, the review will look at strengthening the links across university departments and with industry.  This will include new forms of courses, services and alliances involving, amongst others, art, design and creative courses, business schools and engineering and technology courses.

The review will propose specific action in both of these areas, for Government, businesses and other institutions, with the objective of raising UK productivity. 

Related links

Independent Reviews index
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